Ode to the Key Word Search
It confounds me to ponder how much harder it used to be to research hard facts let alone stray ones. Just as we’re supposed to pause and be grateful for good health when we have it, so we ought to pay regular tribute to search engines. I Google, you Firefox, he/she Googles and thank the good Lordy for that.
Sure I write fiction, but even as a novelist you want to avoid unsuspending anyone’s disbelief with info gone wrong that might as well be right. The last thing you want to do is induce a “Say what?” moment because you have a train route in error, or a cross street, or a veterinarian treatment.
As for the lowly freelance magazine writer toiling from home who needs to know when the first reality television show appeared, or the first Angelina bairn, or the first green-shifting by-law? Please, get me started. I cannot begin to imagine how a buck-a-word journalism would make time-is-money sense if I was heading off to the library to pour over periodical indexes and request back issues from the stacks. Furthermore, too much of what I want to know is too fluffy to reside in an institution of reference.
What are the lyrics to Chiquita? What are this season’s Hard Candy polishes called? How old is Gwyneth Paltrow?
What’s more, dare I say it, those whose curiosity inclines towards, well, me, can key word key word search ole Lou McC and find her in all her glory. Type my name and click search and you can pounce on my site, find my book for sale and see some snide blogger in Jersey diss my plot and characters.
My web site stats page deserves a whole thank you post of its own but let me just say how touched I am, how chuffed I am, how downright stirred, when I scroll down to see what people were looking for when they found me — even more fun than my unique hits tally. I love the dear hearts who were looking for louisa mccormack. They are happily in the majority. I love the sweet peeps who were looking for louisa mccormick just as much, bless ‘em. Those admirable folks who were looking for louisa mccormack the catch … my heart swells with gratitude and affection at their cross referencing.
One mystery I hardly dare solve, however, is how many people click on to this site who were searching for … should I risk writing it again? … consolidation. Simply that. I don’t even know when I mentioned consolidating, or why, but ever since about eight people a month click on louisamccormack dot com to see, I suspect, someone using consolidation in a sentence.
I’ve tried searching for myself and consolidation together but that “does not match any documents.” Looking for consolidation alone nets 90 million responses and I got as far as page 2 before running out of narcissism. I hope the consolidation searchers aren’t disappointed to find me whining on about how hard it is to be a novelist rather than how to compact one’s debt or concretize one’s ownership of various holdings.
One dangerous thing is the way that Google stores one’s search history. It’s a tad embarrassing. It’s kind of like sorting through one’s dirty darks and whites prior to a long-awaited laundering. You remember the day you wore the socks, you remember the night you wore the underwear, you recall the time you dribbled. Basically, you review your gluttony and peccadilloes. Similarly, when you scroll through your recent search topics (and if you’re me cringingly delete them) you remember the day you Google imaged your 1983 boyfriend (philosophy prof now, father of a toddler), or the time you sought a home remedy for jockette itch (salt water bath) or the time you blanked on the name of the subway stop between Rosedale and St.Clair (Summerhill of course) and trembled to think it was an f’ing, ugh, senior moment. (Make me oblivious one day, God, but not yet; I’m still just a fortysomething for crying out loud.)
In conclusion, thank you for searching for me if you did. Trust me, if I knew who you were I would search for you, too. Well I might. A good, well-meant search is the very height of humane. To search is to feel your soul straining.
Hmmm, who else has a novel coming out this month and what kind of press are they getting? Search, search, search …